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Developing the thesis "The Role of Algorithms in Neural Recovery" and giving the fact that the search engine optimisations was something that kept me awake a lot of wonderful nights, I realize that in the SEO jobs, the difference between the results is given by the minds that establish not only the topology of SEO but the appartenance of the parent's topology.
Let's see what SEO meanings according to wikipedia:
"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results."
Wiki told us that:
"As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines"
which is natural clear to understand.
In another words, the better we describe our problems, the bigger chance to get solutions.
The random studies I made, shows me that the basic content still represent the biggest issues of the websites.
I'm not going to focus the discussion on the basic of the content, but the content is important to understand the NLSEO, because the NLSEO as SEO is about the content.
What is Neurolinguistics?
"Neurolinguistics is the study of how language is represented in the brain: that is, how and where our brains store our knowledge of the language (or languages) that we speak, understand, read, and write, what happens in our brains as we acquire that knowledge, and what happens as we use it in our everyday lives."
Let's remember that the analysis of content is made by bots and not humans. The bots are computers that access the web pages and gather the content.
The content is being analysed and the results will be the determinant factor when search engine defines when will show your page to customers that is searching for informations or products.
This being said, I can affirm that the SEO is about the content and syntaxes when NLSEO is focused to ways that bots will have the best way in understanding the pages content and the scope.
NLSEO (neurolinguistics SEO) is the way of telling the bots that our message is clear and not let them jump to their own conclusions.
Let's see and simple example.
"apple for sale"- this is an ordinary information that affirms that apples are for sale.
"domain.com is offering fresh red and green apples, premium quality, small price, immediate shipment"- this is not ordinary information because we are offering to the bots more informations about our products and services
The messages contained in title, meta tags and content should have the same core because the search engines algorithms will use all this references when will place the page in the SERP.
The key of success in NLSEO is to adapt the content to the customer language and behavior and to not put the content in a common rigid and common format.
In SEO we can let the content untouched but not in NLSEO. In NSSEO the content should follow the online customers behaviour, because when customers searching the products, they use their own words and not the words from the product manual.
A good implementation of NLSEO will provide the awesome results in SERP (search engine results page) and for sure the best position compared with your competitors.