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Countless reports published over the years have agreed on a central point: users are extremely sensitive to web performance. Even the smallest change in the website page weight or load time alters traffic noticeably. Today businesses must make sure that their websites work really fast on all devices.
Abandonment rates on phones and tablets are higher than on desktop. With the volume of mobile traffic surpassing desktop traffic, the problem is getting worse for poorly implemented or slow websites. Radware reported the abandonment rate for mobile shopping carts at 97% in 2014, compared with 70-75% for desktop carts.
Slow running websites result in higher bounce rates (users leaving the site quickly,) fewer return visits, unhappy users and thus, lost revenue and potentially a damaged reputation.
It is known that user just moves on to some other site if a website makes a user wait for long time (that is your bouncing rate). Bouncing rate is an important factor that every webmaster should take into account. It simply means, when user visits your website and rather than continue viewing other pages within the same site and leaves.It is considered as one of the most important measure of effectiveness for a website.
Google announced that they will take into account the speed of the website as well, it became in important issue for website owners. So, improving your page load time is an effective way to help visitors get where they are going faster.
Website owners should take into account this factor while creating tools that manage mobile versions of webpages. Designers and coders should offer more simple and lightweight mobile websites with few images to avoid overloading the servers. They should make sure that mobile websites load quickly.