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In order to increase the value of the site, the site must be dynamic and thus maintain and continue to increase visitors.
This dynamics can be done manually, but requires daily effort, or automation.
Automation is done through various processes that are able to provide dynamic content to users who visit the site.
Suppose you have a website that displays a banner when it is visited. If this banner is identical to each visit, it will be immediately closed by visitors.
But if you could schedule the messages to be provided to the user based on the pages they visit and the time they spend on those pages?
Surely this action will lead to the site's goals.